Taft Design + Associates (TDA) is a specialty design studio with over 35 years of domestic and international experience creating immersive and compelling attractions, themed entertainment, cultural centers, exhibitions, and installations.
Geoffrey Woodward founded Taft Design + Associates in 1990 to provide skilled design services for the entertainment, cultural, and educational industries. He continues to lead the firm as it realizes innovative projects for small and large scale themed attractions and recreation property developments.
Geoffrey began his career as a set designer at Walt Disney Imagineering, eventually becoming an executive producer on attractions and entire lands for Disney resorts such as Shanghai Disney Resort, Disneyland Paris, EPCOT Center, Tokyo Disney Sea and Disneyland Park. He was also on the design and project management teams for the Disney Stores.
His experience with Disney established a firm grounding in the principles and practicalities of themed design from concept through construction, and including scheduling, budgeting, and resource allocation, as well as a strong commitment to high standards for all aspects of design, production, and delivery of the final product.