NEW&NOTEWORTHY

museum of the american revolution

Philadelphia, Pennsylvania | Oneida Ondian Nation
August 6, 2016

"We Shall Remember" is an immersive and dramatic exhibit that places visitors back in time during the American Revolutionary War. Surrounded by life-size figures of iconic Oneida leaders and warriors, and members of the Iroquois Confederacy, visitors listen to reconstructed debates as they explore the space.

Through the dynamic interaction of audio and visual technology, Taft Design created a powerful exhibit that expresses the voices of reason, anger and fear between the tribes during a pivotal time in history.

 


shanghai disney RESORT

Shanghai, China | Walt Disney Imagineering
August 6, 2016

The Shanghai Disney Resort is the most technologically advanced theme park that Disney has opened to date, and Taft Design is honored to have been part of the magic that led to its grand opening on June 16, 2016. The park boasts the largest and tallest castle of all the Disney parks, the latest in 2D and 3D technology, new lands that bring various beloved stories to life, and exquisite cultural details throughout the resort experience that make it "authentically Disney and distinctly Chinese."

To support this magnificent project, Taft Design leveraged our extensive knowledge of and experiences with the Disney brand, as well as the cultural nuances of China. Our involvement as creative directors and producers included concept design through implementation/installation on site in Shanghai for the Main Entry/Mickey Avenue and Gardens of Imagination lands, along with a retail, dining & entertainment district called Disneytown.

 


NATIONAL MUSEUM OF THE AMERICAN INDIAN

Washington, D.C. | Oneida Ondian Nation
August 6, 2016

The Oneida Indian Nation invited Taft Design to create an exhibit called “Allies in War, Partners in Peace” to capture a poignant moment in history, when the Oneidas played an important role in the American Revolutionary War. This moment is delivered by an emotional, cognitive, CGI animated panoramic experience that supports the Oneida stories depicted by a hero-size bronze sculpture that is also in the gallery; stories that celebrate the people and traditions of the Oneida Indian Nation, and their unique role in the history of the United States of America.